Turn Data Into Marketing Decisions That Drive Growth
Learn to analyze performance, automate workflows, and optimize campaigns using data-driven insights that demonstrate measurable impact.
Back to HomeWhat This Program Delivers
This program develops your ability to work confidently with marketing data and automation platforms. You'll learn to extract meaningful insights from analytics tools, build automated workflows that scale marketing efforts, and make optimization decisions based on evidence rather than intuition.
Through hands-on practice with industry-standard platforms, you'll gain the technical skills that increasingly define valuable marketing roles. Whether you're analyzing campaign performance, setting up tracking systems, or building automated customer journeys, you'll develop practical familiarity with the tools that power modern marketing operations.
By the program's end, you'll understand how to demonstrate marketing impact through data. This capability—being able to measure what matters, interpret the numbers, and communicate insights clearly—helps you stand out in roles where accountability and optimization are priorities.
The Data Challenge
Perhaps you're comfortable with marketing concepts but intimidated by the analytical side. When colleagues discuss conversion rates, attribution models, or A/B testing results, you follow the general ideas but lack the hands-on experience to contribute meaningfully. The technical aspects feel like a barrier to advancing in your marketing career.
Maybe you've tried learning analytics tools on your own but found the experience overwhelming. There are so many metrics available, countless reports to configure, and various automation features to explore. Without structured guidance, it's difficult to know what matters and how to apply these capabilities to real marketing challenges.
You might worry that developing these technical skills requires a background in mathematics or programming. While others seem naturally comfortable with data and automation platforms, you're uncertain whether you can develop similar capabilities or if this aspect of marketing simply isn't suited to your strengths.
Our Practical Technical Approach
This program approaches analytics and automation from a marketing perspective rather than a technical one. You don't need advanced mathematics or programming experience—you need to understand what to measure, how to interpret the data, and how to apply insights to improve marketing performance. That's what we focus on developing.
Rather than overwhelming you with every feature of every platform, we structure learning around common marketing scenarios. You'll learn to set up tracking for specific campaign types, analyze performance against meaningful objectives, and build automation workflows that solve actual marketing challenges. This context-based approach helps you understand not just how tools work, but when and why to use specific capabilities.
The hands-on practice is essential because analytics and automation skills develop through application. You'll work with real platforms like Google Analytics, HubSpot, and Marketo, setting up tracking systems, building dashboards, and creating automated workflows. This direct experience builds the comfort level that makes these tools feel less daunting and more like natural extensions of your marketing work.
Analytics Mastery
Learn to configure tracking, analyze performance data, and extract actionable insights from Google Analytics and other platforms.
Automation Building
Develop skills in creating automated workflows, email sequences, and lead nurturing campaigns that scale efficiently.
Optimization Techniques
Master A/B testing methodologies, conversion rate optimization, and data-driven decision-making processes.
Reporting Skills
Learn to create clear reports and dashboards that communicate marketing impact to stakeholders effectively.
Your Technical Learning Journey
Weeks 1-5: Analytics Foundations
Begin by understanding how to track and measure marketing activities effectively. You'll learn Google Analytics from the ground up, starting with basic tracking setup and progressing to custom reports, goal configuration, and event tracking. Early projects focus on practical implementations rather than abstract concepts.
During this phase, you'll also explore fundamental metrics and KPIs, learning to distinguish between vanity metrics and measurements that actually indicate marketing effectiveness.
Weeks 6-12: Automation Platforms
Dive into marketing automation by working with platforms like HubSpot and Marketo. You'll learn to build automated email sequences, set up lead scoring systems, and create workflows that respond to user behavior automatically.
Practical projects involve setting up complete automation systems for different marketing scenarios—from lead nurturing campaigns to customer onboarding sequences. You'll see how automation can scale your marketing efforts while maintaining personalization.
Weeks 13-18: Advanced Analysis and Optimization
Explore advanced analytical techniques including multi-touch attribution, customer lifetime value modeling, and predictive analytics applications. You'll learn to conduct meaningful A/B tests, interpret results appropriately, and implement optimization strategies based on data.
This phase emphasizes developing the judgment to know what to test, how to structure experiments properly, and when results are significant enough to act upon.
Weeks 19-22: Integration and Reporting
Focus on bringing everything together by connecting different tools and systems. You'll learn to create comprehensive dashboards that provide actionable insights, develop reports that communicate marketing impact clearly, and build systems that support ongoing optimization.
Final projects involve creating complete analytical frameworks for different business scenarios, demonstrating your ability to implement end-to-end tracking and automation systems.
Program Investment
Marketing Analytics & Automation
22-week technical skills program
This investment covers your technical development over more than five months of structured learning. You're building capabilities that remain valuable throughout your marketing career—the ability to work confidently with data, implement automation systems, and demonstrate marketing impact through measurement.
These technical skills increasingly differentiate marketers in competitive job markets. Organizations value people who can not only execute marketing activities but also measure their effectiveness, optimize performance systematically, and communicate results clearly to stakeholders.
What's Included
Flexible Investment Options
We understand this represents a meaningful commitment. If the full amount presents challenges, we can explore payment arrangements that make the program more accessible. Contact us to discuss what might work for your situation.
How Technical Skills Develop
Technical proficiency develops through repeated practice with real systems. Each module in this program builds on previous knowledge, allowing you to develop confidence gradually as you work through increasingly complex implementations. The hands-on nature ensures you're not just learning about tools, but actually using them.
Your progress shows in the systems you build—tracking configurations that capture meaningful data, automation workflows that function reliably, dashboards that communicate insights clearly. These implementations demonstrate your technical capabilities more convincingly than any certification or credential alone.
The mentorship component helps you develop good practices and avoid common pitfalls. Learning from experienced practitioners accelerates your development by helping you understand not just how to implement technical solutions, but how to think through analytical and automation challenges systematically.
Our Commitment to Your Development
We're committed to helping you develop meaningful technical skills throughout this program. If you engage with the materials, complete the implementation projects, and seek guidance when needed, you'll develop practical capabilities with analytics and automation platforms. However, your technical development ultimately depends on your own effort and how you apply what you learn.
If within the first three weeks you feel this program doesn't match your learning style or expectations, let us know. We'd rather you find the right fit than continue with something that isn't working well for you. We can discuss adjustments or explore whether a different direction makes more sense.
Throughout the program, technical support and mentorship remain available to help you work through challenges. While we can't control outcomes like job offers or promotions—those depend on many factors beyond our influence—we can provide the structured learning environment and ongoing guidance we've described.
Start With a Discussion
Before making any commitments, let's talk about your technical background and what you're hoping to achieve. We'll explore whether this program aligns with your learning style and career goals. This conversation helps ensure the program would genuinely serve your development needs.
There's no obligation in reaching out—just an opportunity to explore whether this technical development path makes sense for you.
Getting Started
Use the contact form or call us to arrange a conversation about your technical interests and career goals.
We'll discuss the curriculum, explore your background, and determine whether this program matches what you're looking for.
Once enrolled, you'll receive access and can start developing your analytics and automation skills immediately.
Next Available Start Dates
New cohorts launch monthly to provide scheduling flexibility. Upcoming start dates include:
Ready to Build Technical Marketing Skills?
Let's discuss whether Marketing Analytics & Automation aligns with your technical interests and career aspirations.
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