Choose Your Path Forward
Each program focuses on different aspects of digital marketing, allowing you to develop expertise in areas that align with your interests and career goals.
Back to HomeThree Specialized Programs
Each program is designed around specific marketing capabilities. You can focus on comprehensive strategy, creative content development, or data-driven optimization—or pursue multiple programs as your skills and interests develop. All programs emphasize practical application with real tools and realistic scenarios.
Complete Digital Marketing Strategy
Build comprehensive expertise across all major digital channels—from SEO and paid advertising to social media and email automation. This program covers the full spectrum of digital marketing, giving you versatility to work across different areas and understand how channels integrate into cohesive strategies.
Investment in your comprehensive marketing education
What You'll Develop:
- Strategic campaign planning across multiple channels
- Hands-on experience with Google Ads, Analytics, and social platforms
- Real campaign management with actual advertising budgets
- Preparation for Google Ads and Facebook Blueprint certifications
- Portfolio of campaign strategies and performance analyses
Content Marketing & Brand Storytelling
Master creating content that connects with audiences through strategic planning, compelling writing, and multimedia production. This program develops your ability to create meaningful content across formats while understanding how content supports broader marketing objectives and business goals.
Investment in your creative marketing capabilities
What You'll Develop:
- Strategic content planning aligned with audience needs
- Copywriting skills for various marketing contexts
- Multimedia production including written, visual, and video content
- SEO writing techniques and content optimization
- Diverse content portfolio demonstrating range and capability
Marketing Analytics & Automation
Learn to harness data and technology for informed decision-making, campaign optimization, and scalable marketing operations. This program develops your ability to extract insights from data, build automated workflows, and demonstrate marketing ROI through clear reporting and analysis.
Investment in your analytical marketing skills
What You'll Develop:
- Google Analytics mastery from setup to advanced reporting
- Marketing automation platform experience with HubSpot and Marketo
- Data-driven optimization and A/B testing methodologies
- Attribution modeling and customer lifetime value analysis
- Dashboard creation and ROI reporting capabilities
Finding Your Right Fit
Choose Strategy If...
- • You want comprehensive marketing knowledge across channels
- • You're transitioning into marketing and want broad foundation
- • You prefer versatility over specialization initially
- • You want to manage integrated campaigns
Choose Content If...
- • You enjoy creating and communicating through content
- • You want to develop storytelling and writing skills
- • You're interested in brand development and messaging
- • You want to work across multimedia formats
Choose Analytics If...
- • You enjoy working with data and finding insights
- • You want to focus on measurement and optimization
- • You're interested in marketing technology and automation
- • You want to demonstrate ROI and business impact
Not Sure Which to Choose?
We're happy to discuss your background, interests, and goals to help you understand which program might suit your situation. There's no obligation—just a conversation to help you make an informed decision.
Schedule a ConversationWhat Every Program Includes
Comprehensive Curriculum
Structured learning materials covering foundations through advanced applications, with clear progression and practical focus throughout.
Platform Access
Working access to professional marketing tools and platforms, giving you hands-on experience with systems used in real marketing work.
Mentorship Support
Guidance from experienced marketing professionals when you need clarification, feedback on work, or strategic advice on your projects.
Flexible Pacing
Learn at a pace that suits your schedule and learning style, with materials accessible whenever works for your commitments.
Project Portfolio
Complete practical projects that demonstrate your capabilities, creating portfolio pieces you can show potential employers.
Ongoing Resources
Materials remain accessible after completion, and program updates are available to all students as content evolves.
Ready to Begin Your Marketing Education?
Share your interests and goals, and we'll provide information about programs that might suit your situation. No pressure—just helpful information to support your decision.